Life Flow Wellness is a coaching practice that provides personalized coaching for the mind, body, and soul through a holistic approach. Lisa, the owner brought me on board for some guidance for her image and marketing efforts since her brand identity was outdated and wanted to explore new iterations.

Logo & Brand Guidelines

The logo was built as a combination mark having in mind two main elements of nature: Water and Earth. Bringing the representation of renewal and revival, capturing the brand as nurturing, empowering, and intuitive. 

Marketing Collateral

Aside from the brand book, with all the advertising and marketing efforts that Life Flow Wellness plans to implement, there was consequently a lot of fun collateral to create. Furthermore here are some of the things we made:

• Corporate Stationery Identity 

• Apparel 

• Signage and event setting

• Swag (tote bag, cup, bottle, and pin)

Brand Voice & Messaging

Working closely with the client, we began to transform the brand. I helped rename the company to Life Flow Wellness and audited the abouts, and other copy across their collateral, website, and social presence and defined cohesive language and copy for all. Also, home in on a succinct set of Service offerings so they could attract the right clients.

Visit Life Flow Wellness:

www.lifeflowwellness.com

Check out their site and new product line!