Smilez
Client: Smilez
Role: Direction & Design
Brand Guidelines / Identity System
Product Development
Merchandise Design
Proud Award Winner Logo and Published on LogoLounge Book 14
Logo & Brand Guidelines
Main Logo
Alternative Logo
Product Development
Smilez embarked on an exciting journey into the beverage industry with Ryan Dawson, driven by their personal experience of getting sober. Inspired by their journey, they set out to create a healthy alternative that keeps the party going. Now, partnering with the innovative creators of Bed Head and Toni & Guy.
Maintaining the vivid and energetic aesthetics of the Smilez brand was crucial for the founders. One of the main goals was to stand out in the crowd by creating a beverage that not only embodies the thrill of a sober lifestyle but also captures the attention of a younger audience looking for something exciting and different.
Smilez Energy Drink aims to be a dynamic and memorable choice, offering a vibrant experience that aligns with partying it up, igniting the night, and keeping the doctor away!
Merchandise Design
This collection is a celebration of vibrant, monochromatic fashion, led by a passion for bold and humorous design. Embracing the signature yellow theme, featuring an array of standout pieces that blend humor and style. The goal was to create a cohesive yet playful fashion statement that reflects both the fun and creativity of wearing a single color.
